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Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie

Abstract : This communication reports on the progress of a research based on a conceptual analysis of consumer’s competencies, as defined in marketing research, but also in management and education sciences. This crossed analysis is conducted to propose a new competencies’ typology through a best understanding of the double value created by the consumer and the firm. The conceptual framework is illustrated with examples based on various observation devices and on a secondary exploitation of research attempting to show the managerial implications. It takes into account the polysemy of the notion of competence and the difficulty to give strict definitions and it tries to contribute to the enrichment of current theoretical and managerial works which are based on the concept of consumer’s generalist competencies.
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https://hal.archives-ouvertes.fr/hal-01423674
Contributor : Oleg Curbatov <>
Submitted on : Friday, December 30, 2016 - 8:24:24 PM
Last modification on : Friday, January 15, 2021 - 9:22:27 AM
Long-term archiving on: : Monday, March 20, 2017 - 4:28:02 PM

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  • HAL Id : hal-01423674, version 1

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Audrey Bonnemaizon, Oleg Curbatov, Marie Louyot-Gallicher. Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie . 9th Trend Marketing International Conference, ESCP Europe, Université Ca'Foscari Venise, Jan 2010, Venise, Italie. ⟨hal-01423674⟩

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