Nudging creativity: The effect of priming on individual ideation

Abstract : Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals
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Communication dans un congrès
EMAC Conference, May 2016, Oslo, Norway. 2016
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https://hal.archives-ouvertes.fr/hal-01414251
Contributeur : Christine Okret-Manville <>
Soumis le : lundi 12 décembre 2016 - 11:11:51
Dernière modification le : lundi 11 février 2019 - 16:04:08

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  • HAL Id : hal-01414251, version 1

Citation

Béatrice Parguel, Marine Agogué, Mathieu Cassotti, Sophie Hooge. Nudging creativity: The effect of priming on individual ideation. EMAC Conference, May 2016, Oslo, Norway. 2016. 〈hal-01414251〉

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