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Nudging creativity: The effect of priming on individual ideation

Abstract : Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals
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Conference papers
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Contributor : Christine Okret-Manville <>
Submitted on : Thursday, December 8, 2016 - 11:23:08 AM
Last modification on : Thursday, September 24, 2020 - 5:00:03 PM


  • HAL Id : hal-01412303, version 1


Marine Agogué, Mathieu Cassotti, Sophie Hooge, Béatrice Parguel. Nudging creativity: The effect of priming on individual ideation. ANZMAC Conference, Nov 2015, Sydney, Austria. ⟨hal-01412303⟩



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