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A. Appendix, 1 Semi-structured questions I Your Activity: offer, clients, projects, actors ? What was your initial idea? Whom did you target? Which customer groups? Value for whom? ? Your first projects? How did you tackle them? How did you establish the first contact with your customers

@. Pitching, Presentation material: Where did you present your experiences? Did you pitch? ? Contests/ did you take part in them? Relations with entrepreneurs' contests? ? How do you plan to improve your 'visibility'? II Founders' background/ Initial motivation for launching an entrepreneurship activity Education