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Poster communications
Understanding Customer Attrition at an Individual Level: a New Model in Grocery Retail Context
Abstract : This paper presents a new model to detect and explain customer defection in a grocery retail context. This new model analyzes the evolution of each customer basket content. It therefore provides actionable knowledge for the retailer at an individual scale. In addition, this model is able to identify customers that are likely to defect in the future months.
Cited literature [3 references]
https://hal.archives-ouvertes.fr/hal-01405172
Contributor : Alexandre Termier Connect in order to contact the contributor
Submitted on : Tuesday, November 29, 2016 - 3:57:09 PM
Last modification on : Wednesday, April 6, 2022 - 4:08:08 PM
Long-term archiving on: : Monday, March 27, 2017 - 8:07:09 AM
Contributor : Alexandre Termier Connect in order to contact the contributor
Submitted on : Tuesday, November 29, 2016 - 3:57:09 PM
Last modification on : Wednesday, April 6, 2022 - 4:08:08 PM
Long-term archiving on: : Monday, March 27, 2017 - 8:07:09 AM
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paper-316.pdf
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