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La difficile appropriation du concept de RSE par les TPE. Le cas de la viticulture

Abstract :

The difficult ownership of CSR by the SMEs: The wine industry case study Numerous studies have highlighted the distinctive features of small businesses compared to large companies. In a context of increased responsibilities and global performance, CSR, which is presented as a managerial expression for Sustainable Development (A-Ch. Martinet, E. Reynaud, 2004), remains a vague, ambiguous and inexplicit concept for small businesses. The situation is more complex when one takes into account the sector variable; here we look at the wine industry. The case study examined here shows that CSR efforts in small businesses are informal, intuitive and made of common sense. Small businesses are neither passive nor proactive and adapt little by little to the relevant norms and legal obligations under the pressures of the industry.

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Submitted on : Friday, November 4, 2016 - 4:41:25 PM
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Philippe Callot. La difficile appropriation du concept de RSE par les TPE. Le cas de la viticulture. La Revue des Sciences de Gestion, Revue des Sciences de Gestion, 2015, 5 (269-270), pp.129-137. ⟨10.3917/rsg.269.0129⟩. ⟨hal-01392754⟩



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