Silent struggles: Framing a new understanding of business in society

Abstract : Recent contributions to institutional theory have drawn attention to how actors address the cognitive and normative aspects of institutions through framing and show how actors struggle over meaning and positions in acrimonious framing contests. Yet we do not understand how actors negotiate meaning when overt contestation is not a viable option – for example when they must dampen conflict to foster collaboration. This paper presents a case study of a Danish pharmaceutical company that overcame framing contexts, gained local stakeholders’ support and became the orchestrator of collaborative arrangements aimed at improving diabetes care in Indonesia. Inductively following the framing process in real-time, the paper presents a model that explicates three moves through which frame alignment was constructed: interactively reconstructing the field, manufacturing a common understanding of actions, and manufacturing a common understanding of actions, and manufacturing a collective identity. Taken together, these three moves constitute mechanisms through which actors may recast meaning and positions to mitigate tensions and move a field toward a new consensus and effective collaboration.
Type de document :
Communication dans un congrès
EGOS Colloquium 2016, Jul 2016, Naples, Italy
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https://hal.archives-ouvertes.fr/hal-01368282
Contributeur : Eva Boxenbaum <>
Soumis le : lundi 19 septembre 2016 - 12:30:27
Dernière modification le : lundi 12 novembre 2018 - 11:00:19

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  • HAL Id : hal-01368282, version 1

Citation

Verena Girschik, Eva Boxenbaum. Silent struggles: Framing a new understanding of business in society. EGOS Colloquium 2016, Jul 2016, Naples, Italy. 〈hal-01368282〉

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