Re-discovery and re-interpretation of ethnic heritage : a semiotic exploration of French ethnic consumers’ reculturation process

Virginie Silhouette-Dercourt (1) , Denis Darpy (2)

1 CEPN - Centre d'Economie de l'Université Paris Nord
2 DRM - Dauphine Recherches en Management

Mots clés: semiotics; ethnic consumers; reculturation process; ethnic heritage

Domaines: Gestion et management

Virginie Silhouette-Dercourt, Denis Darpy. Re-discovery and re-interpretation of ethnic heritage : a semiotic exploration of French ethnic consumers’ reculturation process . Consumer Culture Theory Conference, Jun 2008, Boston, United States. ⟨hal-01367186⟩