Promouvoir les territoires : un problème d'échelle

Abstract : Conducting research in management related to territorial development interests the professional community including policy makers and stakeholders of the territory. However, the multiplicity of stakeholders in this development highlights a difficulty related to the aporetic nature of the definition of the territory, in this case the appropriate level to implement actions of place management. This paper aims to understand how to consider this scaling problem in analyzing the consumption of territory. To do this, it focuses on the need to rely on a mesosocial scale suitable to overcome the pitfalls that lead to some strict micro-geographical account of individuals in space. This approach enables to move towards the portability of traditional marketing tools to territorial development and to provide modestly to building the field of territorial sciences.
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Jimmy Morel, Laurent Butery, Jean-François Lemoine, Olivier Badot. Promouvoir les territoires : un problème d'échelle. CIST2014 - Fronts et frontières des sciences du territoire, Collège international des sciences du territoire (CIST), Mar 2014, Paris, France. pp.291-296. ⟨hal-01353461⟩

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