Importance of problem setting before developing a business model canvas

Alborz Bekhradi (1) , Bernard Yannou (1) , François Cluzel (1)

1 LGI - Laboratoire Génie Industriel - EA 2606

In this paper, the importance of problem setting in front end of innovation to radically innovate is emphasized prior to the use of the BMC. After discussing the context of the Business Model Canvas usage, the failure reasons of a premature use (in early design stages) of the BMC tool is discussed through some real examples of innovative startups in Paris area. This paper ends with the proposition of three main rules to follow when one wants to use the Business Model Canvas.

Mots clés: Business Model Canvas; problem setting; radical innovation; experimentation

Domaines: Sciences de l'ingénieur [physics]

Alborz Bekhradi, Bernard Yannou, François Cluzel. Importance of problem setting before developing a business model canvas. DESIGN 2016 14th International Design Conference, May 2016, Cavtat, Dubrovnik, Croatia. ⟨hal-01340799⟩