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Communication Dans Un Congrès Année : 2015

When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures

Résumé

Recognition plays a central role on consumer choice (Shocker et al. 1991, Nedungadi 1990; Edelman 2010) Emotions play a central role in consumer attitude Nolstalgic preferences (Holbrook et al. 1989, 1991, 1994) Better response to emotional advertisements as opposed to rational advertisements in older consumers (Williams & Drolet 2005) Exploring how recognition impacts emotions
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Dates et versions

hal-01326443 , version 1 (03-06-2016)

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  • HAL Id : hal-01326443 , version 1

Citer

Raphaëlle Lambert-Pandraud, Bernard Gourvennec, Gilles Laurent, Lydie Belaud. When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures. EMAC 2015 : 45th European Marketing Academy Conference , May 2015, Leuven, Belgium. ⟨hal-01326443⟩
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