Skip to Main content Skip to Navigation
Conference papers

Participative Marketing: How should brands thank consumers for their contribution?

Document type :
Conference papers
Complete list of metadata

https://hal.archives-ouvertes.fr/hal-01325146
Contributor : Fanny Reniou Connect in order to contact the contributor
Submitted on : Wednesday, June 1, 2016 - 9:32:52 PM
Last modification on : Thursday, September 29, 2022 - 2:21:15 PM

Identifiers

  • HAL Id : hal-01325146, version 1

Collections

Citation

Fanny Reniou. Participative Marketing: How should brands thank consumers for their contribution? . 39th Conference of European Marketing Academy, Jun 2010, Copenhaguen, Denmark. ⟨hal-01325146⟩

Share

Metrics

Record views

21