Diffusion of Innovations, 1995. ,
Comments on ???A New Product Growth for Model Consumer Durables The Bass Model???, Management Science, vol.50, issue.12_supplement, pp.1833-1840, 2004. ,
DOI : 10.1287/mnsc.1040.0300
A new product growth model for consumer durables Management Science, pp.215-227, 1969. ,
Agent-based modeling in marketing: Guidelines for rigor, International Journal of Research in Marketing, vol.28, issue.3, 2011. ,
DOI : 10.1016/j.ijresmar.2011.04.002
Revised Second Edition The Free press, 2004. ,
Models of New Product Advertising and Word-of- Mouth Management Science, 1978. ,
Center for Connected Learning and Computer-Based Modeling http, 1999. ,