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Place des moteurs de recherche dans l’éditorialisation du web

Abstract : For twenty years, web search engines have gained a considerable place in our information landscape. Search engine optimization has become a full-fledged activity. Facing protests against their editorial policies, search engines sheltered for a long time behind neutrality, even objectivity, supposedly resulting from a computerized processing. Many controversies push them to clarify their policies. What do instructions that they give to webmasters tell about these policies? In Google and Bing instructions, we can find some differences in their positioning. Moreover, less interest has been brought to delinking. The ruling of the European court of justice in 2014, so-called “right to be forgotten”, gives an opportunity to take a look at it. The answers given by search engines to the ruling underline some aspects of their editorial policies. All this together invites to reconceptualize the notion of editorialization.
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Submitted on : Monday, January 30, 2017 - 5:37:10 PM
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Brigitte Simonnot. Place des moteurs de recherche dans l’éditorialisation du web. Communication & langages, Nec Plus, 2016, 188, pp.45-59. ⟨10.4074/S0336150016012035⟩. ⟨hal-01286514⟩



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