The semiotic expertise in cross-cultural communication and digital archives

Peter Stockinger (1, 2, 3)

1 ESCOM - Equipe Sémiotique Cognitive et Nouveaux Médias
2 PLIDAM EA 4514 - Pluralité des langues et des Identités : Didactique, Acquisition, Médiations
3 Inalco - Institut National des Langues et Civilisations Orientales

In this communication we discuss two issues: 1) the (public) awareness of the centrality of meaning in contemporaneous society; 2) the fact that this awareness looks for a specific know-how we call the semiotic expertise - a know-how which is of central relevancy for a global meaning economy and market. The topics of this communication are: 1) Some general remarks on the centrality of meaning in the to-days communication society and knowledge economy. 2) A first concrete example from cross-cultural communication (advertising). 3) A second concrete example (for topic 2) from the field of digital media and digital (audiovisual) archives

Mots clés: Semiotic expertise; Cross-cultural communication; Intercultural communication; Digital audiovisual archives; Semiotics; Advertising discourse

Domaines: Sciences de l'information et de la communication; Linguistique

Peter Stockinger. The semiotic expertise in cross-cultural communication and digital archives . ICoN2014 - 1st International Congress of Numanities. The role of Humanities in Contemporary Society. Semiotics, Culture, Technologies., Kaunas University of Technology, Jun 2014, Kaunas, Lithuania. ⟨10.13140/2.1.4082.7844⟩. ⟨hal-01241150⟩