Questioning the concept of value : from business models to the emergence of new markets

Gilles Roehrich (1) , Daniel Llerena (2, 3)

1 IAE - Institut d'Administration des Entreprises
2 GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory
3 Université Pierre Mendès-France (Grenoble 2)

In this chapter the authors firstly present the three elements that make the heart of a market system : the consumption values on the demand side, the value proposition and the value network on the supply side. They will then look into the dynamics into the emergence of a new market through the dynamics of the relations between these three elements as well as the variety of configurations of new markets, both from the offer and demand sides.

Domaines: Economies et finances

Gilles Roehrich, Daniel Llerena. Questioning the concept of value : from business models to the emergence of new markets. Valérie Chanal. Rethinking business models for innovation: lessons from entrepreneurial projects, , pp.131-54, 2011. ⟨hal-01174318⟩