Writing cases as a knowledge capture process in a competitive intelligence program

Monica Mallowan (1) , Christian Marcon (2)

1 Université de Monction
2 CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722]

Students in Competitive Intelligence (CI) programs submit a report following their internship in an organisation. It is proposed that the result of their experiences be shared with their peers, in the form of cases written for in-class analysis. A knowledge base is thus created, which gradually becomes the program's memory and, by its constant renewal and connection with the reality, the most useful teaching tool for the professor.

Mots clés: guide; knowledge base; writing case study; CI program; Case study

Domaines: Sciences de l'information et de la communication

Monica Mallowan, Christian Marcon. Writing cases as a knowledge capture process in a competitive intelligence program. European Competitive Intelligence Symposium, Mälardalen University College, in cooperation with Atelis, Jun 2009, Stockholm, Sweden. ⟨hal-01171494⟩