I. Ajzen, The theory of planned behavior. Organizational behavior and Human Decision Processes, pp.179-211, 1991.

A. Audenaert and J. Steenkamp, Agricultural marketing and consumer behavior in a changing world, chapter Means-end chain theory and laddering in agricultural marketing research, pp.217-230, 1997.

A. Banerjee and D. Fudenberg, Word-of-mouth learning, Games and Economic Behavior, vol.46, issue.1, pp.1-22, 2004.
DOI : 10.1016/S0899-8256(03)00048-4

F. M. Bass, A New Product Growth for Model Consumer Durables, Management Science, vol.15, issue.5, pp.215-227, 1969.
DOI : 10.1287/mnsc.15.5.215

W. J. Carl, What's All Thebuzz about?: Everyday Communication and the Relational Basis of Word-of-Mouth and Buzz Marketing Practices, Management Communication Quarterly, vol.19, issue.4, pp.601-634, 2006.
DOI : 10.1177/0893318905284763

G. Deffuant, S. Huet, and F. Amblard, An Individual???Based Model of Innovation Diffusion Mixing Social Value and Individual Benefit, American Journal of Sociology, vol.110, issue.4, pp.1041-1069, 2005.
DOI : 10.1086/430220

G. Ellison and D. Fudenberg, Word-of-Mouth Communication and Social Learning, The Quarterly Journal of Economics, vol.110, issue.1, pp.93-125, 1995.
DOI : 10.2307/2118512

M. B. Holbrook, Consumer Value : A framework for analysis and research, chapter Introduction to consumer value, pp.1-28, 1999.
DOI : 10.4324/9780203010679

M. A. Janssen and W. Jager, Simulating Market Dynamics: Interactions between Consumer Psychology and Social Networks, Artificial Life, vol.2, issue.11, pp.343-356, 2003.
DOI : 10.1038/30918

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=

M. E. Newman and D. J. Watts, Renormalization group analysis of the small-world network model, Physics Letters A, vol.263, issue.4-6, pp.341-346, 1999.
DOI : 10.1016/S0375-9601(99)00757-4

A. L. Page, D. N. Cox, C. G. Russell, and P. I. Leppard, Assessing the predictive value of means-end-chain theory: an application to meat product choice by Australian middle-aged women, Appetite, vol.44, issue.2, pp.151-162, 2005.
DOI : 10.1016/j.appet.2005.01.007

A. E. Reppel, I. Szmigin, and T. Gruber, The iPod phenomenon: identifying a market leader's secrets through qualitative marketing research, Journal of Product & Brand Management, vol.15, issue.4, pp.239-249, 2006.
DOI : 10.1145/1050831.1050847

T. J. Reynolds, C. E. Gengler, and D. J. Howard, A means-end analysis of brand persuasion through advertising, International Journal of Research in Marketing, vol.12, issue.3, pp.257-266, 1995.
DOI : 10.1016/0167-8116(95)00025-W

T. J. Reynolds and J. Gutman, Laddering theory, method, analysis, and interpretation, Journal of Advertising Research, pp.11-31, 1988.

J. H. Roberts and J. M. Lattin, New-Product Diffusion Models, chapter Disaggregatelevel Diffusion Models, pp.207-236, 2000.

E. M. Rogers, Diffusion of Innovations, 2003.

P. Smets, Handbook of Defeasible Reasoning and Uncertainty Management Systems Possibility, Belief: Which and Where ?, pp.1-24, 1998.

T. Valente, Network models of the diffusion of innovations, Computational and Mathematical Organization Theory, vol.2, issue.2, 1995.
DOI : 10.1007/BF00240425

T. W. Valente, Network models of the diffusion of information, 1995.