Creating value for everyone – when product design crafts ecosystem regulations

Abstract : Value creation and the companies’ value propositions have long been the centre of managers’ concerns. Although increasing work is done on creating value with the customer, value creation at the ecosystem level is less studied. This is particularly the case in innovation contexts. Through the study of two cases in strongly regulated business-to-business (B2B) markets, one on a public transports operator and one on a systems assembler in the aeronautic sector, we analyse how projects on radical innovations are efficient levers to investigate the mechanisms of value creation for several actors. We propose a model of these regulated B2B markets - complex value networks - and show how the value evaluation framework was changed by a business model innovation, evolving to take into account the value for several actors of the ecosystem. We furthermore describe how major innovation in product design challenges the existing regulations, allowing companies to propose or sustain innovative regulations, and changes relations in the value network, sustaining the emergence of new partnerships.
Type de document :
Communication dans un congrès
R&D Management Conference 2015, Jun 2015, Pisa, Italy
Liste complète des métadonnées

Littérature citée [34 références]  Voir  Masquer  Télécharger

https://hal.archives-ouvertes.fr/hal-01147408
Contributeur : Milena Klasing Chen <>
Soumis le : jeudi 25 juin 2015 - 13:00:50
Dernière modification le : lundi 12 novembre 2018 - 10:57:39
Document(s) archivé(s) le : vendredi 9 octobre 2015 - 17:22:10

Fichier

RnD2015_FullPaper_258_KlasingC...
Fichiers produits par l'(les) auteur(s)

Identifiants

  • HAL Id : hal-01147408, version 1

Collections

Citation

Milena Klasing Chen, Sophie Hooge, Blanche Segrestin. Creating value for everyone – when product design crafts ecosystem regulations. R&D Management Conference 2015, Jun 2015, Pisa, Italy. 〈hal-01147408〉

Partager

Métriques

Consultations de la notice

270

Téléchargements de fichiers

459