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Customer satisfaction and PLS structural equation modeling. An application to automobile market

Abstract : We present the principal concepts of structural equation modeling and a comparison between the two main approaches: PLS (Partial Least Square) and LISREL (Linear Structural Relationship). A structural model uses 2 types of models: the measurement model (outer model) and the structural model (inner model). An application to real life data on customer satisfaction is given.
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Submitted on : Thursday, March 26, 2020 - 10:48:57 AM
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Valentina Stan, Gilbert Saporta. Customer satisfaction and PLS structural equation modeling. An application to automobile market. ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis., May 2005, Brest, France. pp.756-763. ⟨hal-01125041⟩

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