Customer satisfaction and PLS structural equation modeling. An application to automobile market

Valentina Stan (1) , Gilbert Saporta (2)

1 CEDRIC - Centre d'études et de recherche en informatique et communications
2 CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage

We present the principal concepts of structural equation modeling and a comparison between the two main approaches: PLS (Partial Least Square) and LISREL (Linear Structural Relationship). A structural model uses 2 types of models: the measurement model (outer model) and the structural model (inner model). An application to real life data on customer satisfaction is given.

Mots clés: Partial least square; PLS approach; Structural equation modeling

Domaines: Statistiques [math.ST]; Gestion et management

Valentina Stan, Gilbert Saporta. Customer satisfaction and PLS structural equation modeling. An application to automobile market. ASMDA'05 XIth Int. Symp. on Applied Stochastic Models and Data Analysis., May 2005, Brest, France. pp.756-763. ⟨hal-01125041⟩