La médiation documentaire sur les réseaux socionumériques comme vecteur de l’e-réputation ? : La Poste, Twitter et les agents-facilitateurs

Abstract : In this article we discuss the management and construction of e-reputation (or online reputation) of an organization through the prism of documentary mediation. We propose a methodology of informational structuration for firms on social networks based on informational recommendation by internet users, which we called facilitator-agents, and which permit to firm to identify signals of compliance and build discourses in adequation with opinions and expectations of their audiences. We apply this approach to the case of La Poste, Twitter, and the topic of Corporate Social Responsibility (CSR).
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Journal articles
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https://hal.archives-ouvertes.fr/hal-01101003
Contributor : Cerege Poitiers Centre de Recherche En Gestion <>
Submitted on : Wednesday, January 7, 2015 - 3:32:12 PM
Last modification on : Wednesday, January 29, 2020 - 8:48:04 AM

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  • HAL Id : hal-01101003, version 1

Citation

Camille Alloing. La médiation documentaire sur les réseaux socionumériques comme vecteur de l’e-réputation ? : La Poste, Twitter et les agents-facilitateurs. Communication et Organisation (GREC/O), Presses Universitaires de Bordeaux, 2013, 1/ 2013 (n°43), p. 73-84. ⟨hal-01101003⟩

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