Skip to Main content Skip to Navigation
Journal articles

La médiation documentaire sur les réseaux socionumériques comme vecteur de l’e-réputation ? : La Poste, Twitter et les agents-facilitateurs

Abstract : In this article we discuss the management and construction of e-reputation (or online reputation) of an organization through the prism of documentary mediation. We propose a methodology of informational structuration for firms on social networks based on informational recommendation by internet users, which we called facilitator-agents, and which permit to firm to identify signals of compliance and build discourses in adequation with opinions and expectations of their audiences. We apply this approach to the case of La Poste, Twitter, and the topic of Corporate Social Responsibility (CSR).
Document type :
Journal articles
Complete list of metadata

https://hal.archives-ouvertes.fr/hal-01101003
Contributor : Cerege Poitiers Centre de Recherche En Gestion <>
Submitted on : Wednesday, January 7, 2015 - 3:32:12 PM
Last modification on : Tuesday, July 20, 2021 - 3:15:22 PM

Links full text

Identifiers

Citation

Camille Alloing. La médiation documentaire sur les réseaux socionumériques comme vecteur de l’e-réputation ? : La Poste, Twitter et les agents-facilitateurs. Communication & Organisation, Presses Universitaires de Bordeaux, 2013, 1/ 2013 (n°43), p. 73-84. ⟨10.4000/communicationorganisation.4139⟩. ⟨hal-01101003⟩

Share

Metrics

Record views

397