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Communication Dans Un Congrès Année : 2007

Taste and quality perception of attributes in product differentiation: an econometric model with latent variables

Sandrine Costa
Serge S. Garcia
Lisette Ibanez

Résumé

We study the consumers' preferences for the various attributes of a product. We consider that the consumers' choices are not guided by observed characteristics of a product, but by the quality perception consumers have on these attributes. Our model integrates this issue by means of latent variables, and is interested in the influence of the information received by the consumer on this perception. It also includes consumers' attitudes by supposing that the weight consumers put on attributes describes their tastes. An econometric application on material choices (wood vs. PVC) in the French window market valid these assumptions.
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Dates et versions

hal-01072415 , version 1 (08-10-2014)

Identifiants

  • HAL Id : hal-01072415 , version 1
  • PRODINRA : 22656

Citer

Sandrine Costa, Serge S. Garcia, Lisette Ibanez. Taste and quality perception of attributes in product differentiation: an econometric model with latent variables. Séminaire ECOFOR, Oct 2007, Paris, France. 24 p. ⟨hal-01072415⟩
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