Vision et opportunité entrepreneuriale : une relation au travers du processus d'idéation ?

Abstract : Many researches are realized on opportunity process, particularly in the field of entrepreneurship. In previous studies, the individual has built a vision where the identification or the construction of an opportunity occurs. Nevertheless, the vision is not necessarily the triggering of this whole process: this process can be involved prior to the vision. We need to explore this linkage between the entrepreneur's vision and the triggering of acting during opportunity making. We qualify "ideation" this specific cognitive practice. Based on a qualitative research, our research allows us to propose a typology of cognitive behavior.
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Journal articles
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Submitted on : Monday, September 1, 2014 - 4:34:04 PM
Last modification on : Monday, February 11, 2019 - 6:22:02 PM

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Jean-Michel Degeorge, Jean-Louis Magakian. Vision et opportunité entrepreneuriale : une relation au travers du processus d'idéation ?. Gestion 2000, Recherches et Publications en Management A.S.B.L., 2013, Volume 30 (4), p. 123-140. ⟨10.3917/g2000.304.0123⟩. ⟨hal-01059718⟩

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