Deception in Speeches of Candidates for Public Office

Abstract : The contribution of this article is twofold: the adaptation and application of models of deception from psychology, combined with data-mining techniques, to the text of speeches given by candidates in the 2008 U.S. presidential election; and the observation of both short-term and medium-term differences in the levels of deception. Rather than considering the effect of deception on voters, deception is used as a lens through which to observe the self-perceptions of candidates and campaigns. The method of analysis is fully automated and requires no human coding, and so can be applied to many other domains in a straightforward way. The authors posit explanations for the observed variation in terms of a dynamic tension between the goals of campaigns at each moment in time, for example gaps between their view of the candidate’s persona and the persona expected for the position; and the difficulties of crafting and sustaining a persona, for example, the cognitive cost and the need for apparent continuity with past actions and perceptions. The changes in the resulting balance provide a new channel by which to understand the drivers of political campaigning, a channel that is hard to manipulate because its markers are created subconsciously.
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Submitted on : Sunday, August 16, 2015 - 10:31:25 PM
Last modification on : Thursday, February 7, 2019 - 3:26:45 PM
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  • HAL Id : hal-01024985, version 4



David Skillicorn, Christian Leuprecht. Deception in Speeches of Candidates for Public Office. Journal of Data Mining and Digital Humanities,, 2015, pp.43. ⟨hal-01024985v4⟩



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