Abstract : The tremendous sharing of multimedia objects on the web shed the light on several privacy concerns related in essence to the safe publishing of end users' personal data. Providing techniques to protect multimedia objects faces several difficulties due to multimedia objects' heterogeneous and complex structure on one hand, and on the other hand, the wide range of information that could be used to describe their content. In this paper, we present a flexible security rule specification toolkit for multimedia objects. Our toolkit is based on a security model and a core ontology in which we populate the model's related information and multimedia objects data. To specify security rules, we use the SWRL language in order to address both, the content and the context of multimedia objects.