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Are consumers concerned about palm oil? Evidence from a lab experiment

Abstract : A lab experiment evaluates the consumers' willingness to pay (WTP) for food products made with and without palm oil. Palm oil production induces environmental damages, and its consumption presents a health risk. However, the production of alternative oils raises land use issues. In the experiment, successive messages emphasizing the characteristics of palm oil and palm oil-free products are delivered to participants. Information has a significant influence on WTP when it underlines the negative impact of the related product. This effect is stronger for the palm oil product than for the palm oil-free product. The experiment also compares the welfare effects of two regulatory instruments, namely a consumer information campaign versus a per-unit tax. Because of the respective attributes of both palm oil and palm oil-free products, the information campaign improves welfare with a much larger impact than the tax.
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https://hal.archives-ouvertes.fr/hal-01003451
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Submitted on : Tuesday, June 10, 2014 - 12:07:15 PM
Last modification on : Friday, May 29, 2020 - 9:46:49 AM

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Anne-Célia Disdier, Stephan Marette, Guy Millet. Are consumers concerned about palm oil? Evidence from a lab experiment. Food Policy, Elsevier, 2013, 43, pp.180-189. ⟨10.1016/j.foodpol.2013.09.003⟩. ⟨hal-01003451⟩

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