The Art of Living

Abstract : The Art of Living (TAOL) is a new religious movement whose popularity has not ceased to grow in the whole Indian sub-continent, and beyond. Founded and carried out by Sri Sri Ravi Shankar, the movement promotes a spirituality accessible to all, based on simplified yogic practices and a philosophical teaching of neo-vedantic inspiration. Thus, the guru intends to join together a transnational community around a universal spirituality, transcending individual religious backgrounds. In order to understand the motivating forces behind the international success encountered by TAOL, the author goes back over the genesis of the movement and focuses on the various strategies which govern its community development, be it in its Indian context of birth, or on a world-wide scale.
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Alexis Avdeeff. The Art of Living. Archives de Sciences Sociales des Religions, Éditions de l’EHESS, 2010, 149, pp. 169-187. ⟨10.4000/assr.21902⟩. ⟨hal-00975127⟩

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