HOW TO FACILITATE THE DEVELOPMENT OF ECO-INNOVATIVE STAKEHOLDER SYSTEMS

Abstract : Cooperation between stakeholders is becoming a major challenge for the development of corporate social responsibility [ISO 26000] and eco-innovation approaches. Indeed, eco-innovations (eg Dyson Airblade, the Velo'v, cosmetics, Lush, AMAP ...) often cause the emergence of new forms of organizations that involve the creation of a new network of heterogeneous actors, outside the traditional ecosystem. The development of such innovations questions the actors, their roles, theirs values, their performances and their ability to cooperate in a long-term project. We are interested in decision-making tools to facilitate the maturation of eco-innovative project. We seek (1) to avoid the dilution effects of environmental and social values and (2) bring systems of stakeholders towards more responsible behaviour. In this article, we propose a model to assess the stakeholder system (SS) and to analyse its evolution during the maturation of an eco-innovation. The SS model is discussed and completed by the EVOLO case study, a company specialised on urban mobility.
Type de document :
Communication dans un congrès
CONFERE 2013, Jul 2013, biarritz, France
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https://hal.archives-ouvertes.fr/hal-00912446
Contributeur : Marion Real <>
Soumis le : lundi 2 décembre 2013 - 10:32:25
Dernière modification le : vendredi 28 avril 2017 - 01:07:43

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  • HAL Id : hal-00912446, version 1

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Marion Real, Benjamin Tyl, Iban Lizarralde, Jérémy Legardeur, Dominique Millet. HOW TO FACILITATE THE DEVELOPMENT OF ECO-INNOVATIVE STAKEHOLDER SYSTEMS. CONFERE 2013, Jul 2013, biarritz, France. 〈hal-00912446〉

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