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Consumer experience and experiential marketing: a critical review

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https://hal.archives-ouvertes.fr/hal-00847411
Contributor : Annette Legrand Connect in order to contact the contributor
Submitted on : Tuesday, July 23, 2013 - 3:12:48 PM
Last modification on : Friday, February 22, 2019 - 1:26:09 AM

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  • HAL Id : hal-00847411, version 1

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B.H. Schmitt, L. Zarantonello. Consumer experience and experiential marketing: a critical review. Review of Marketing Research, 2013, 10, pp.25-61. ⟨hal-00847411⟩

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