Skip to Main content Skip to Navigation
Book sections

Virtual Customers in a Multiagent Training Application

Philippe Mathieu 1, 2 David Panzoli 1, 2 Sébastien Picault 1, 2 
2 SMAC - Systèmes Multi-Agents et Comportements
CRIStAL - Centre de Recherche en Informatique, Signal et Automatique de Lille - UMR 9189
Abstract : Format-Store is a serious game application designed for training salesmen and managers in the context of a retail store or a larger supermarket. In this paper, we argue that a relevant way to train a salesperson to their daily activities (e.g. customer relationship manage- ment, store management and stock control) consists in immersing them in a 3d environment populated with realistic virtual customers. The first part of this paper presents the multiagent approach we apply to the de- sign of the intelligent customers. Specifically, we analyse the contribution of the interaction-oriented methodology IODA in facilitating the conception of a game for non computer-scientists by means of a user-friendly design tool and the automated implementation of the conceptual model. The second part describes the organisation of the game around scenarios modelled with respect to the pedagogical requirements. We discuss how the multiagent simulation is wrapped by several modules for the purpose of controlling the learning experience of the player.
Complete list of metadata
Contributor : Hal Lifl Connect in order to contact the contributor
Submitted on : Monday, May 27, 2013 - 2:53:35 PM
Last modification on : Wednesday, March 23, 2022 - 3:51:02 PM

Links full text



Philippe Mathieu, David Panzoli, Sébastien Picault. Virtual Customers in a Multiagent Training Application. Transaction on Edutainment IX, Springer, pp.97-114, 2013, Lecture Notes in Computer Science, 978-3-642-37041-0. ⟨10.1007/978-3-642-37042-7_6⟩. ⟨hal-00826443⟩



Record views