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Conference papers

Using CRM data: Modeling and measuring the effect of sales force knowledge on customer decision making

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https://hal.archives-ouvertes.fr/hal-00740060
Contributor : Sandrine Palmer Connect in order to contact the contributor
Submitted on : Tuesday, October 9, 2012 - 12:33:49 PM
Last modification on : Friday, October 22, 2021 - 3:35:47 AM

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  • HAL Id : hal-00740060, version 1

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Othman Boujena, W. Johnston, Dwight Merunka. Using CRM data: Modeling and measuring the effect of sales force knowledge on customer decision making. 5th Global Sales Science Institute Conference (GSSI), Jun 2011, Milan, Italy. ⟨hal-00740060⟩

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