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PRATIQUES DE CONTROLE TOUT AU LONG DE LA RELATION DE FRANCHISE : UNE DOUBLE ENQUETE FRANCHISEUR-FRANCHISE

Abstract : This communication proposes a study of the control in the service franchising networks throughout the franchisors-franchisees relationship. From an interview-based exploratory research previously realized, a franchising network control model was proposed. An empirical research from the dyad franchisors - franchisees presents a descriptive analysis of the control system and tests on the evolution of these practices all to the life cycle of the relation. The results show an evolution of the practices with an operations conformity control decreasing on the relation, an effectiveness management control relatively stable and a social control which develops progressively. This research gives a dynamic vision of the control while the models which were proposed until were rather static.
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https://hal.archives-ouvertes.fr/hal-00690944
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Submitted on : Tuesday, April 24, 2012 - 8:45:41 PM
Last modification on : Sunday, October 10, 2021 - 3:40:48 PM
Long-term archiving on: : Wednesday, July 25, 2012 - 2:47:39 AM

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Catherine Goullet. PRATIQUES DE CONTROLE TOUT AU LONG DE LA RELATION DE FRANCHISE : UNE DOUBLE ENQUETE FRANCHISEUR-FRANCHISE. Comptabilités et innovation, May 2012, Grenoble, France. pp.cd-rom. ⟨hal-00690944⟩

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