Le concept d'ensemble de considération chez l'enfant

Abstract : The main objective of this article is the setting in light of the existence of the concept of consideration set among children. In our knowledge, no study tried this day to study the formation of the evoked set within the framework of the children, the existence of this phenomenon thus remaining to be verified. After a short synthesis of the literature on consideration set among adult, we lead a reflection on the potential existence of this concept to the consumer child and deliver the results of a research led with 265 children with the aim of bringing elements of answer as for the existence of this concept among children, and for the modalities of its formation, in particular in term of size.
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Submitted on : Monday, April 2, 2012 - 5:25:22 PM
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  • HAL Id : hal-00684674, version 1


C. Rouen-Mallet, Stéphane Mallet, Pascale Ezan. Le concept d'ensemble de considération chez l'enfant. 27ème Congrès de l'Association française de Marketing, May 2011, Bruxelles, Belgique. n.p. ⟨hal-00684674⟩



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