Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes

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https://hal.archives-ouvertes.fr/hal-00661646
Contributor : Marie-Pierre Fourquet Courbet <>
Submitted on : Friday, January 20, 2012 - 11:32:35 AM
Last modification on : Monday, May 27, 2019 - 11:18:03 AM

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Marie-Pierre Fourquet-Courbet, Didier Courbet, Marc Vanhuele. Creativity and e-advertising: A Qualitative Study of Art Directors' Creative Processes. Empirical Studies of the Arts, SAGE Publications, 2008, 26 (1), pp.5-13. ⟨hal-00661646⟩

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