Sweet innocents or savvy Consumers? Exploring the controversial practice of Advertising to Children

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https://hal.archives-ouvertes.fr/hal-00582534
Contributor : Emilie Breton <>
Submitted on : Friday, April 1, 2011 - 5:01:01 PM
Last modification on : Tuesday, August 6, 2019 - 11:38:44 AM

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  • HAL Id : hal-00582534, version 1

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Joël Bree, Catherine Curran Kelly. Sweet innocents or savvy Consumers? Exploring the controversial practice of Advertising to Children. Tom Reichert. Issues in American Advertising: Media, Society and a Changing World, Copy Workshop, pp.85-100, 2008, 978-1-88722-935-7. ⟨hal-00582534⟩

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