MDD et pouvoir d'achat : un positionnement à revoir ?

Abstract : A 20% price gap between national brands and private labels is generally asserted in literature. We show that the evolution of this price gap, in recent years, questioned this assertion. We explain this by a combination of competition and the evolution of French institutional rules. Nevertheless, taking into account the private labels strategy leads us to question the accuracy of global measures of this gap in order to analyze retailing dynamics.
Complete list of metadatas

https://hal.archives-ouvertes.fr/hal-00581271
Contributor : Terence Geffroy <>
Submitted on : Wednesday, March 30, 2011 - 3:22:16 PM
Last modification on : Tuesday, February 5, 2019 - 12:12:36 PM
Long-term archiving on : Saturday, December 3, 2016 - 7:46:05 AM

File

CR65_-_version_electronique.pd...
Files produced by the author(s)

Identifiers

  • HAL Id : hal-00581271, version 1

Citation

Terence Geffroy, Didier Chabaud. MDD et pouvoir d'achat : un positionnement à revoir ?. 2009. ⟨hal-00581271⟩

Share

Metrics

Record views

611

Files downloads

1592