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Strategy as innovative design : an emerging perspective

Abstract : we develop a discourse of strategic management as design, using a conceptual base drawing upon the work of Michel Foucault, as an alternative to the prevailing qtrategy discourse (strategy as "economizing"). We then use contemporary design theory to theorize strategic management as a design activity in which the focus is on innovation, with the emphasis on future strategies based on the creation of desirable unknows
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Submitted on : Friday, August 13, 2010 - 12:11:09 PM
Last modification on : Monday, April 6, 2020 - 5:47:56 PM


  • HAL Id : hal-00509557, version 1


Armand Hatchuel, Ken Starkey, Sue Tempest, Pascal Le Masson. Strategy as innovative design : an emerging perspective. Strategic Management Journal, Wiley, 2010, 27, pp.1-28. ⟨hal-00509557⟩



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