LES MEDIAS EN TANT QUE MECANISME DE GOUVERNANCE PARTENARIAL

Abstract : Media play an important role in crises in particular these touching on value creation and on value distribution. The objective of this article is to propose a conceptual framework for an explanation of the role of press as a mechanism of corporate governance of the stakeholder approach. This role is analysed with a case study based on the conflict setting Danone Group against its stakeholders during its reorganization in 2001. We find that press is an efficient mechanism of corporate governance of the stakeholder approach.
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Submitted on : Tuesday, April 27, 2010 - 4:12:47 PM
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Karen Moris, Adrien Bonache. LES MEDIAS EN TANT QUE MECANISME DE GOUVERNANCE PARTENARIAL. Crises et nouvelles problématiques de la Valeur, May 2010, Nice, France. pp.CD-ROM. ⟨hal-00476941⟩

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