Gathering production processes of services and goods: towards the mixed enterprise
Résumé
In 2003, the French government advised manufacturing enterprises to associate service to the product they manufacture in order to keep competitive and profitable. This service orientation represents a huge challenge that impacts organisation, management, and control of industrial firms but also people's focus and skills which must be less technology oriented but rather customer oriented. Here we focus on the organisation required to propose products and services at the same time. In this objective, this paper recalls the differences and similarities between goods and services characteristics, processes and problematic to provide in fine a functional and control grids of an enterprise able to propose to its customers a combined (good+service) offer or a simple one.