Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

Christine Balagué (1) , Lee Janghyuk (2)

1 UMR CNRS 8179
2 Korea University [Seoul]

This article introduces Petri nets to model the dynamics of Web site visits and purchases in wish list systems. The basic model performs better than a classic negative binomial regression model. It is also extended to measure the impact of e-mailing intervals on the number of connections and purchases.

Mots clés: Internet; Wish list; E-mail; Petri net; Dynamic model; Stochastic process

Domaines: Gestion et management

Christine Balagué, Lee Janghyuk. Dynamic modeling of web purchase behavior and e-mailing impact by Petri net. Recherche et Applications en Marketing (English Edition), 2007, 22 (2), pp.39-55. ⟨10.1177/205157070702200203⟩. ⟨hal-00203657⟩