Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate of New Products

Alain Bloch (1) , Daniel Krob (1) , Ada F.S. Ng (1)

1 LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau]

We propose a formal model for describing commercial processes and customer behaviors in order to estimate the diffusion rate of new products among time.

Mots clés: Diffusion Rate; Customer Behavior; Modeling; Marketing

Domaines: Probabilités [math.PR]; Autre; Economies et finances

Alain Bloch, Daniel Krob, Ada F.S. Ng. Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate of New Products. Journal of Systems Science and Systems Engineering, 2005, 14 (4), pp.436-453. ⟨hal-00018553⟩