An intercultural comparison of the perception of luxury by young consumers

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Submitted on : Thursday, October 30, 2014 - 12:48:06 PM
Last modification on : Friday, April 19, 2019 - 2:54:26 PM

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Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann, et al.. An intercultural comparison of the perception of luxury by young consumers. Klaus-Peter Wiedmann; Nadine Hennigs. Luxury marketing. A Challenge for theory and practice, Gabler Verlag, pp. 57-76, 2013, 978-3-8349-4398-9. ⟨10.1007/978-3-8349-4399-6_4⟩. ⟨hal-01078807⟩

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