Publicité et obésité enfantine: l'impact des annonces publicitaires télévisées sur les choix alimentaires des enfants

Abstract : The purpose of this research is to evaluate the influence of television commercials on children's food choices. An experimental approach makes it possible to measure children's food choices after exposition to advertisements in favor of healthy vs unbalanced products. The results, relatively unexpected, don't prove the direct influence of nutritional commercials' categories on children's choices.
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Journal articles
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Submitted on : Friday, May 24, 2013 - 12:35:33 PM
Last modification on : Friday, April 19, 2019 - 2:54:31 PM

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Claire Masserot, Joël Bree. Publicité et obésité enfantine: l'impact des annonces publicitaires télévisées sur les choix alimentaires des enfants. Management & Avenir, INSEEC/Management Prospective Ed. 2010, pp 97-119. ⟨10.3917/mav.037.0097⟩. ⟨hal-00825682⟩

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