Predicting MBA graduates' donation behaviour to their alma mater

Abstract : Purpose - The purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater. Design/methodology/approach - The authors used a large data-base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity. Findings - Satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour. Originality/value - The paper adds to both theoretical implication for understanding long-term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.
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Journal articles
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Submitted on : Monday, January 21, 2013 - 5:16:02 PM
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Yehuda Baruch, Katherine J.C.Sang. Predicting MBA graduates' donation behaviour to their alma mater. Journal of Management Development, Emerald, 2012, Vol. 31 (n° 8), p. 808-825. ⟨10.1108/02621711211253268⟩. ⟨hal-00779142⟩



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