The aesthetic style: a new approach to consumer behavior

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Conference papers
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Submitted on : Tuesday, July 17, 2012 - 3:25:34 PM
Last modification on : Friday, April 19, 2019 - 2:54:21 PM

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Joëlle Lagier. The aesthetic style: a new approach to consumer behavior. 40th European Marketing Academy Conference, May 2011, Ljubljana, Slovenia. ⟨hal-00718558⟩

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