How store lighting influences store atmosphere, price and quality perceptions and shopping intention

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Submitted on : Tuesday, July 17, 2012 - 3:15:20 PM
Last modification on : Friday, April 19, 2019 - 2:54:21 PM

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Stephan Zielke, Thomas Schielke. How store lighting influences store atmosphere, price and quality perceptions and shopping intention. 40th European Marketing Academy Conference, May 2011, Ljubljana, Slovenia. ⟨hal-00718553⟩

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