Levi Strauss Signature: a new brand for mass-channel retail stores

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Submitted on : Friday, March 18, 2011 - 10:15:50 AM
Last modification on : Friday, April 19, 2019 - 2:55:01 PM

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Ulrike Mayrhofer, Claire Roederer. Levi Strauss Signature: a new brand for mass-channel retail stores. P. Ghauri, Ph. Cateora. International marketing European edition, McGraw Hill, pp. 621-625, 2010. ⟨hal-00578017⟩

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