Adidas: the marketing policy for the European market

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Submitted on : Thursday, March 17, 2011 - 3:52:12 PM
Last modification on : Friday, April 19, 2019 - 2:54:57 PM

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Ulrike Mayrhofer, Sylvie Hertrich. Adidas: the marketing policy for the European market. P. Ghauri, Ph. Cateora. International marketing. European edition, McGraw-Hill, pp. 561-565, 2010. ⟨hal-00577846⟩

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