Identifying and explaining epochs of internationalization: a case study

Abstract : This research investigates the internationalization process of multinational corporations. The authors identify international epochs that profoundly characterize the internationalization process of companies and explain their emergence. Based on a longitudinal case study of the German company Hoechst and its merger with the French company Rhône-Poulenc to Aventis, the empirical analysis reveals that international epochs are initiated by significant changes in the power structure of the corporation, such as the appointment of a new CEO or a corporate merger.
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Submitted on : Monday, February 21, 2011 - 4:08:04 PM
Last modification on : Friday, April 19, 2019 - 2:53:59 PM

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Stefan Eckert, Ulrike Mayrhofer. Identifying and explaining epochs of internationalization: a case study. European Management Review, Wiley, 2005, pp. 212-223. ⟨10.1057/palgrave.emr.1500040⟩. ⟨hal-00567672⟩

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