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Co-creating brand image and reputation through stakeholder’s social network

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https://hal.archives-ouvertes.fr/hal-02973115
Contributor : Valorisation Service <>
Submitted on : Tuesday, October 20, 2020 - 9:47:14 PM
Last modification on : Monday, March 29, 2021 - 11:30:05 AM

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Pantea Foroudi, Alireza Nazarian, Sayabek Ziyadin, Philip Kitchen, Khalid Hafeez, et al.. Co-creating brand image and reputation through stakeholder’s social network. Journal of Business Research, Elsevier, 2020, 114, pp.42-59. ⟨10.1016/j.jbusres.2020.03.035⟩. ⟨hal-02973115⟩

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